On the day of Ashura, the Grand Ayatollah Shirazi World Center in Canada organized a public outreach initiative to introduce the personality and message of Imam Husayn (peace be upon him) to the broader society.

As part of this cultural effort, members of the center distributed refreshments such as drinks and sweets to passersby while commemorating the spirit of Ashura. Alongside these offerings, they provided QR code stickers that linked to a special program focused on the life and mission of Imam Husayn (peace be upon him).

This innovative campaign aimed to raise awareness about the objectives and values of the Husayni movement and was warmly received by many local citizens.